For this issue of Shop and the City we're in one of Germany's most exciting cities: Berlin! Where Astrid and her husband Sebastian run two beautiful Kleine Fabriek stores in which you can find a whole range of unique, trendy en essential products for babys, kids and parents.
How did you start your store?
"When we got pregnant with our twins, born in 2007, we started looking for useful, stylish and high-quality layette. We searched online and in department stores, to our great disappointment we realized that nearly all stores were offering the same assortment and the products neither were beautiful nor fashionable. Finding a really good, stylish, and maneuverable twin stroller, and professional advice was almost impossible. And in the end we found what we were looking for in the Netherlands. We also realized that Nordic designers create products with great style. We decided to take matters into our own hands and offer all those products in Germany, with professional and personal advice and first-class customer service. In January 2008 our newly designed online shop went live. Followed by our first store in Berlin-Schöneberg in 2015, and the second store in Berlin-Mitte in 2016. Meanwhile, we have expanded our range of products with new, unique, and trendy essentials for baby, kids, and families. We only sell what we've used/tested ourselves and this enables us to give our customers passionate, honest, and expert advice."
Describe your store:
"Our spacious stores offer a wide range of products for baby, kids, and family. In the beautifully decorated showrooms we invite our customers to take their time to explore our products and ask for advice. We offer premium strollers of the best known brands, cool balance bikes, unique baby shower gifts, stylish baby clothing, and much more. The exquisite selection of nursery and kids furniture in Scandinavian design bring a inspirational atmosphere."
Why should people visit Berlin?
"First of all, to visit our beautiful stores, of course. ;-)
Furthermore, it is not only the eventful history that makes Berlin so interesting. As one of the coolest cities in the world, Berlin is the place to be. Berlin is a fabulous family destination with beautiful parks, sensational playgrounds, and a wide range of kid friendly cultural activities."
5 hot-spots for parents in your city:
"1) Water and sand play areas Britzer Garten, Karls Erlebnishof, Tierpark Germendorf
2) High rope course in the woods Jungfernheide
3) A houseboat trip on the Havel
4) Visit museums like Naturkundemuseum, Technikmuseum, Aquarium im Zoo, Ritter Sport Museum (make your own chocolate!)
5) Tempelhofer Feld (abandoned airport field; the grounds have been turned into one of the most interesting and exciting parks; great place for cycling, running, skating, kiting, and picknicking)"
5 promising brands that you recommend:
1) Oliver Furniture