We love cute kids and great pictures so the Milestone™ photoshoots are our favorites! A behind the scenes peek at the photoshoot we did for the Special Moments Booklets and the Baby Age + Moments Blocks launch.

06:15 am - Off we go! Early with some extra coffee in hand, off to the set we went. This time a stylish house instead of a studio, to shoot more 'user like' images. In a car fully packed with clothes, props, accessories and last but not least, a great team, we took off.  


08:00 am - Arrival at the beautiful house #lifegoals!
The team started styling the sets in various rooms of the house, like the kitchen, garden and bedrooms. Our stylist Cynthia Schrijver and her assistant Loes brought the cutest outfits they could find. With the moodboard in mind that stylist Joelle Wehkamp had made we prepared everything before the first models and their (grand) parents arrived.


10:00 am – The models are in! After Cynthia picked out the perfect outfits and Hanneke de Hertog did her magic with hair and make-up, the models were ready to go on set, where our favorite photographer Charlotte Marres and her assistant David were waiting for them. While a team was working on the shoot with the models, our designer Jessy Vaalburg and stylist Joelle Wehkamp were working on flat-lays and packshot images. Two photoshoots in one day, we love a challenge!



12:00 am - Lunch!
Everybody relax….

14:00 pm – On a roll! The crew was showing teamwork 2.0. Crew members, outfits, models and accessories all in the right place.


16:00 pm - Inspiration got a hold of us. So many great images to shoot and once we got in the right flow we got really greedy trying to shoot as many photos as possible. The models and their parents did an amazing job! It can be hard for a child to focus so we used some games, naps and funny faces to keep everybody happy and smiling.


17:30 pm – It’s a wrap!
After a fun, creative and hectic day we managed to shoot amazing visuals. We’re super proud to share the results below:




Photoshoot images Special Moments Booklets and Baby Age + Moments Blocks


Model: Kendis. Longsleeve: Zeeman. Pants: Little Indians at MiniMarkt. Backpack: Fjallraven at MiniMarkt.

Model: Kendis. Longsleeve: Zeeman. Pants: Noeser. Apron: Nobodinoz at MiniMarkt.

Model: Kendis. Sweater: Bobo Choses at Orange Mayonnaise. Shorts: Little Man Happy at Orange Mayonnaise.

Model: Kendis. Sweater: Bobo Choses at Orange Mayonnaise. Shorts: Little Man Happy at Orange Mayonnaise.

Model: Klaas. Jacket: Stella McCartney kids at Minimarkt. Tanktop: Gro at Minimarkt. Confetti: Haza. Straw: Hema. Cupcake cup: Meri Meri. Fabric garland: Nobodinoz at PSikhouvanjou.

Model: Jools. Onesie: Emile et Ida at Minimarkt. Blanket: Ferm Living at Minimarkt.

Model: Jools. Culotte: Kids Case at Orange Mayonnaise. Top: Louise Louise at Minimarkt. Blanket: Meri Meri.

Model: Jools. Top: Louise Louise at Minimarkt. Blanket: CamCam Copenhagen at Minimarkt.

Model: Mels. Longsleeve: Noeser. Pants: Prénatal. Carpet: Naco at PSikhouvanjou. Car + Plane: Kiko+ at PSikhouvanjou. Beanbag: Nobodinoz at PSikhouvanjou

Model: Mels. Sweater: Gro at Minimarkt. Pants: Miss Guilty. Blanket: CamCam Copenhagen at Minimarkt.

Model: Mels. Onesie: Prénatal. Blanket: Nobodinoz at Minimarkt. Confetti cracker: Meri Meri

Model: Milly. T-shirt: Emile et Ida at Minimarkt. Dress: Ice Cream Bandits at Orange Mayonnaise. Socks: Bobo Choses at Orange Mayonnaise. Shoes: Studio Maison.

Model: Milly. T-shirt: Emile et Ida at Minimarkt. Skirt: Louise Louise at MiniMarkt. Necklace with popsicle: Meri Meri. Glitter bag: Bobo Choses at Orange Mayonnaise. Black hat: Stylist's own.

Model: Milly. Vest: Stella McCartney kids at Orange Mayonnaise. Dress: Ice Cream Bandits at Orange Mayonnaise. Rest: Stylist's own.

Photo 1: Mini party hats: Meri Meri at Minimarkt. Striped Blanket, cupcake cup: Meri Meri. Sprinkles, candle, balloon: Hema. Confetti: Haza. Photo 2: Orange napkin, cupcake cup: Meri Meri. Rest: Stylist's own. Photo 3: Lemon eyewear, napkin: Meri Meri. Bowl: Engelpunt at PSikhouvanjou. Candy: Hema. Plant pot: Sostrene Grene. Rest: Stylist's own.

Photo 1: Plane: Kiko+ at PSikhouvanjou. Boat: Oil & Carol at PSikhouvanjou. Camera: Numero 74 at Minimarkt. Eiffeltower, globe, green cone, macarons: Stylist's own. Photo 2: Red-white bauble, blue bauble, pompom ball, felt Santa, snowpuppet: Dille & Kamille. Red glass bauble, Christmas tree, santa hat, dotted fabric: Stylist's own.

Striped crown: Oeuf NYC via Orange Mayonnaise. Party hat: Meri Meri via Minimarkt. Pompom headband, strawberry hairclip and eyewear: Meri Meri. Cat headband, hearts: Stylist's own.